Saturday, December 5, 2009

Twitter Can Help You In Your Real Estate Business

By Jerome Pennix

At every real estate convention, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So... let's decide is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, lets look at just what Twitter is and what it can do for your advertising efforts.

Twitter.com is a website that anyone can make a profile and become a "micro-blogger". Twitter is like an original blog (aka web-log) in that it allows you say anything you desire to say to anyone and everyone that will see it - with a single exception. Twitter only lets you to express yourself--0 letters at a time. So it's a little similar to using you cell phone to send the world a text message. When you identify a profile of a person whose Twitter posts (called "tweets") you can "follow" that person - whenever they put up something new, it will show up on your Twitter home screen. If someone locates YOUR profile and follows YOU, then you will be notified that that person is "following" you. Now that you know the basics, let's look at making this a useful and PROFITABLE avenue for you.

Because the old adage "Out of sight, out of mind" is always true, you'll have to keep active with your "tweeting". You should post at least one time a day. Find information to say specific to real estate - information that other people will deem useful. If you just start putting info about properties you in your portfolio for sale, it probably won't get you as far as you desired. After all - when have you last opened and read an email from someone trying to sell you something?

If you give your followers something they can use or something they find interesting (even if it ISN'T about real estate) then you'll have a chance to keep their attention. When you gain their trust, they'll be more open to consider what you have to say when you want to offer them something you've listed.

Twitter, like other social networking sites, is a good way to connect with others - just keep in the forefront of your mind that they're people and want to be acknowledge like people. They aren't money makers. So connect when a person follows you, send them a short personal message letting them know you appreciate it.

Remember that being real with others and giving thoughtful content is what Twitter is made for - the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you "Tweet", the larger your following will become - and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal - which, of course, means a greater opportunity for you to profit! - 23204

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